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Creating Instagram Video Ads Instagram supports videos up to 60 seconds long in the feed. When creating video content for the Instagram feed, opt for a square format and keep the video short. You can add captions to your Instagram video ads by either uploading SRT files or baking the words into your graphics.
Andrew recommends recording videos in landscape format and adding bars to the top and bottom before uploading them to Instagram. The top bar can house a headline for the ad. The bottom bar gives you a space to embed your subtitles in fully customizable fonts, sizes, and colors to make it more readable.
Then upload it to Instagram along with your video ad. Carousel ads on Instagram look and function just like multiple-image and video posts on the platform.
You see the first image and can scroll through to see subsequent ones. Starts June 24th Begins Monday! Because Instagram has a more immersive design, even when it comes to the feed, the first image is all that users see as they scroll. Another way carousel ads differ on the two platforms is that Instagram captions remain static across all of the images. On Facebook, each image can be accompanied by its own custom headline and copy.
Before crossposting your Facebook carousel ads to Instagram, rewrite a caption that makes sense for all of the images in the series. However, Andrew primarily uses video for Stories ads. After creating an Instagram story using a professional image; adding text overlays, GIFs, and other Instagram stickers; and publishing it to the platform, Andrew downloads it.
He then uploads it to Facebook as a video ad with all of the Instagram Stories enhancements. This approach effectively cuts down on editing and design time, which in turn reduces lead costs for his clients. To create a good experience for audiences and advertisers, both image and video ads submitted to run on Instagram are reviewed and assessed based on having a Low, Medium, or High amount of text.
Ads with higher amounts of image text may not be shown, may be flagged, or could be charged more by Facebook and Instagram. Facebook provides a Text Overlay Tool to measure the proportion of text in your ad images before you upload them to Ads Manager. Use Audio Captioning in Instagram Ads Audio allows you to get your message across more effectively in stories and the feed.
Use audio as much as you can, especially in your Instagram Stories ads. Stories will automatically play the audio, but people might have their phones muted or turn off the sound while browsing the platform. Andrew shares the simple process for creating Instagram video ads from images and simple embellishments done right on your phone. He explains how to do this by using the example of promoting a webinar.
The first step is to take a screenshot of your webinar landing page and use the image to create an Instagram story on your phone. If you want to learn more about running amazing Instagram ads, I just created this cool new workshop. Swipe up if you want to check it out.
Because the moving arrows lend motion to the story post, you can export it as a video and repurpose it as a video ad.
Gather Testimonials From Screenshots or Face-to-Camera Video You can use the same video creation process for capturing screenshots of positive testimonials about your products or services, or gathering face-to-camera video, and using either of these as ads. The idea is to capture a quick second video in a vertical orientation. Your subject can simply face the camera and record.
Call out exactly what you want your audience to do. Give people time to process your words and move their hand to swipe up on your ad. Video Creation Tools Andrew offers two resources beyond the Instagram app to create ads for the feed and Stories. Spark Camera Spark Camera is a cool free app that allows users to create multiple short snippets of video and stitch them together to create a post or ad. You tap a big red Record button in the app to start and stop recording as you change locations, background, and scenery, or move around.
The finished video will look like it has multiple jump cuts.
Clipomatic Clipomatic is a smart video editing app that allows you to automatically caption as you record vertical videos. It turns everything you say into live captions, which is easier than uploading SRT files or editing your videos to include subtitles as suggested earlier in the show. Clipomatic offers different caption styles to match the look of your videos, supports multiple languages, and more.
The app shares what your friends are listening to and recommends new podcasts for you to enjoy. Swoot lets you import your podcast subscriptions from other podcast listening apps and connect your social media accounts and contacts.
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